You get worried when your sales reps don’t meet the desired figures and disappointed when your revenue goes down eventually. And most of the time, you put the blame on your sales team. You hold them responsible for the failures.
But don’t jump to conclusions in a hurry. It might not just be your team’s ineffectiveness, but may somewhere be your fault too. Chances are that your team might not be properly organized or confused in the first place, resulting in loss of sales.
Here are a few tips that help to boost the efficiency of a sales team:
Train Your Team to Deliver a Perfect Sales Pitch
This is an essential step to succeed as a sales team. Your sales reps should know their target market. They should study their prospective customers, and learn their pain points. Once they are fluent in these subjects, the product comes in only after that.
How a sales rep sells the product, is up to him. He needs to find a way to bring together the pain points of the customer, and then present the solution, with a call to action. If your sales reps learn this neat trick like the back of their hands, they will surely close more leads.
A perfect sales pitch is an illusion. There’s no golden formula, but a personalized pitch always makes the prospect believe you care.
Build Trust with Testimonials
In B2B sales, it’s extremely important that the prospects trust you. The first step towards building trust is through testimonials. Build a testimonials page on your website, and display the feedback of companies you have worked with.
When your prospects read about the businesses you have served, they get an idea about your credibility. Let your existing clients vouch for you. This might be a smart way to reach your prospects and give your sales team an upper hand.
Sales Tools for the Win
All the sales teams spend a lot of time on administrative tasks. It gets tiring, boring & takes the focus out of more productive tasks in hand. No surprise, many of the teams look for tools to ease their way around the sales process.
In comes a CRM (Customer Relationship Management) Tool. Here are some of the many bottlenecks a CRM helps you get rid of:
- Unorganized Pipelines
- Unattended Leads
- Shuffling between Apps
- Teams Going Out of Sync
Success Comes with Deadlines
Success only comes when work is well planned & done in a timely manner. Your sales team could have a goal, and if you do not fix a timeline for that goal, the profit that comes along with it will become redundant. Your sales team needs to track time for their tasks.
If you’re using a smart CRM, it’s easy to track where all your deals stand & what’s the next action of your concerned rep. Such clarity & easy-availability of information goes a long way towards increasing the efficiency of your sales team.
Create a Blueprint of Your Sales Process
Imagine our personal lives without google maps. Similarly, every sales team needs to have directions on what to do next. Track all your visitors, know how they found you & what they’re doing on your website. Then let your sales rep engage with him, and take the discussions forward over a call or email. Make sure you follow up on the prospects regularly.
There needs to be a well-thought plan in place, so you don’t come across as too desperate or persistent to the prospect. After laying down the proposal to the prospect, your sales rep needs to wait and negotiate. Once you close a deal, you shouldn’t wash your hands off but need to be of service to the customer for as long as possible.
Every sales team has its own roadmap to success. You must create yours, to make an efficient sales team. These tips might help you, but your team members are also important. Their dedication will fuel their efficiency. Go for it 🙂
And to help you manage your customers with ease, sign-up for Wakeupsales CRM. You’ll love it.