If you’re into sales, you know it’s a high-pressure job. Almost every sales team constantly works under a significant amount of pressure. Every time a goal is set for the team or any individual, stress is triggered in some way or the other. Contrary to popular belief, stress can actually work both ways… positive & negative. When taken in your stride, it can really push you to fulfill your full potential. On the other hand… frequent stress may also result in frustration amongst the employees.

As a team manager, it’s your responsibility to make sure your team remains stress-free. Here are a few steps you can take in this regard:

Set Realistic but Challenging Goals

It’s always wise to analyze factors such as earlier sales stats, market competition, current trends etc. before setting up a target for your sales folks. They should be challenged to push themselves & yet feel they can achieve the goal. Missed targets create a dent in the team’s confidence.

Breaking the long term target/goal into smaller weekly or monthly targets is another good step towards making your team feel comfortable.

Improve their Selling Skills

Make sales coaching a part of your routine. Research states that regular sales coaching results in improved sales performance by almost 20%. By working on their sales skills & building new strategies employees remain motivated to work towards the team’s cause.

Start by reviewing your sales process flow, follow up steps, call templates & everything that involves your clients/customers. Understand the pain-points/bottlenecks your sales folks have & try to give constructive feedback. In short, make your employees feel that you care for them & you’re not just sitting to give orders.

Be Approachable, Always

Cathy Reisenwitz, a famous sales guru insists that a manager should listen to their team members’ feedback on how they like to be managed better. As a manager, you should always encourage healthy discussions amongst your team across hierarchies…

Creating an environment where everyone in your team feels comfortable to share their views or pain-points is vital.

Appreciate their Efforts

Always try to build a positive work environment by appreciating a job well done. Or in case a deal breaks down at an advanced stage, give due credits to the concerned employee for taking it that far ahead. Recognizing the efforts put in by your sales team, goes a long way towards eliminating stress to some extent.

Take your teams out for lunch or group activities. Drop an appreciation email to your best performers. It matters!

Empower your Team

Provide your sales team… tools that can make things easier for them. That’s where a CRM like Wakeupsales comes into play. With its easy-to-use interface & bunch of exciting features… it really takes away majority of your stress, letting you focus on your core job i.e. selling.

Using a CRM can help your sales team get rid of issues like lack of transparency, improper sales pipeline management, lack of collaboration, inefficient resource management, lead leakage  & so much more. More importantly, using a CRM like Wakeupsales can also save you hours of time every week.

Available on cloud & on-premise platforms, getting started with Wakeupsales is easy & hardly takes a minute. Click here to start your 30 days free trial.

I hope the above-mentioned points will help you in managing your sales team better. I’d also love to hear how you manage stress amongst your sales teams. Please drop your opinions below 🙂


Ankeet P

Our sole motive is to make sales and client management process for businesses as easy as sipping coffee. I work as Marketing, Product and Business Development Expert at Wakeupsales with loads of interest in Cricket.

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