With the adoption of the internet growing like wildfire in every corner of the world, customers are pretty well informed in every direction. They have abundant options for everything they need & decision making is way easier than before.
This mandates all the business owners (small/medium/large) to be always on top of their game, to remain competitive.
As sales folks… while you & your sales team has been busy working through those deals, we researched what the most successful entrepreneurs are doing right & prepared a list of trends you should look out for in the next year.
Go Mobile or Go Home!
The title pretty much says it all. At a time when almost a billion people in this world have smart phones… if your business doesn’t have its own mobile app, you’re losing out on directly connecting with a lot of potential customers
Get yourself mobile apps for Android & iOS, or if that’s applicable to your line of work… make sure your website is mobile responsive.
Push notifications are one of the most effective ways to generate direct interest amongst the customers.
Social Media is Here to Stay!
With the ever-growing base of Instagram, YouTube, TikTok & other social media platforms… it’s really difficult to stay out of the heat. Forbes says more than 90% B2B businesses now engage with their customers on social media platforms.
The best thing about social media is that it’s relatively easier to reach out & connect to someone over Facebook, Twitter, LinkedIn, etc. than any other medium. Widen your network & reach out to the right people at the right time with the right offers!
Hiring superstars & public figures aren’t always possible for all the businesses. Hence, what you should do is rather do some scouting & look for micro-influencers in your respective domains. These are people who have built a community around themselves over Instagram, YouTube, etc. & have a wide reach in terms of their contents.
Micro-influencers are mostly young, self-employed, chilled out & fun people with a fire to do new & exciting things in life. Collaborating with them is super easy & doesn’t hurt your wallets. Promoting your services/products through them really brings in new audiences to the radar.
Customer Relationship Management
Customer Relationship Management (CRM) applications streamline your entire sales pipeline by bringing all the customer data into one platform, making your deal closures easier. And if you have a team, CRM helps everyone collaborate seamlessly with each other. Most modern-day CRMs now come with a bunch of features such as Lead Management, Contact Management, Kanban View, Invoicing, Email Integration & so much more.
Getting started with a CRM is also easy with free trial offers for up to a month. Take the plunge, evaluate what works best for your business & boost your sales productivity even further.
There’s no golden path to sure shot success. However, the above trends have momentum on their stride & are expected to become even BIGGER in the coming days.
Put on your thinking caps & put as many points mentioned above as possible in your sales strategy for the year 2020. Let me know how it works out, in the comments below.