Sales are the most important factor in any organization. No matter how well your research & development is, how well your product has come up… everything ultimately boils down to the sales figures.

There have been a lot of products in recent times that looked like possible game-changers but didn’t really sell; whereas some have gone on to become best-sellers out of nowhere. That’s what matters the most!

The real challenge nowadays is that everyone’s trying their best to master the art of selling. And when the competition is so high, it really takes something extraordinary to stand out amongst the rest.

As sales involve interacting with a lot of people, there can never be the perfect sales pitch. Here are a few tips that may just work for you:

Do Your Research. As Much as You can!

Confidence, rehearsal & a strong sales pitch can only take you up to a certain point. Easy availability of information means every prospect pretty much has all the basic information they need about your company & your offerings. So they already know most of the things you have to say.

Spend enough time researching your prospects. Try to figure out who they are, what are their needs, their activities & anything you can gather. Strategize how your offerings can help them & try to cover all bases. You need to have an answer for every probable question. One fumble, and most likely you will lose the customer.

No More Cold Calling Please!

It’s actually a thing of the past now. Nobody likes to receive cold calls trying to sell you something or the other. The current generation of millennials finds it annoying to a greater extent.

Try spending more time on research & convert your cold calls into warm ones. Also, try to figure out one common interest between both of you to spark a conversation during your very first call. It can be your interest in soccer, politics, traveling or even dogs!

Never Mention Other Companies

Always keep in mind that, any kind of promotion is good promotion. Hence, make your sales pitch all about you & make sure you’re not helping your competitors.

A lot of companies plan their sales pitch on attacking the competitors. Avoid doing so, if you’re not really the market leader in your segment.

Know Your Product, Inside & Out

In most of the companies, sales teams are only given a brief on the products or services; they lack in-depth technical knowledge. This may well turn out to be a recipe for disaster.

The moment you set out to sell something, you should literally have all the info about your product/service. Any kind of question should be followed by a satisfying answer instantly. If you struggle at that particular moment or keep looking into your notes… the prospect will lose his confidence in your credibility!

Keep the Conversation Engaging

A traditional bland sales pitch will no more make a long-lasting impact in the mind of your prospects. 2 mins into the statistics & the person will likely lose interest. Hence, it’s always wise to make the conversation as interesting as possible.

More engaging the conversation, the longer will be its impact. Put your prospects at the center of your pitch & show them how using your products will help them. It should do the job.

Avoid the Problem of Plenty

There’s a reason why most roadside eateries offer you dozens of dishes on their menu, whereas the best of fine-dining places only offer a set multi-course meal. Offering fewer but just enough options show that you’ve put a lot of thoughts & efforts into preparing your offer.

Giving the prospects too many options may also make them confused or lose their interest. Do proper research (as I am saying a million times) & figure out what exactly they need. Prepare your offerings accordingly. No nonsense approach!

Sales pitching is one of the most unpredictable waters to jump into. Hence, there’s no golden formula to prepare the perfect sales pitch. However, research shows that the above-mentioned tips have helped numerous people in improving their sales for the good. There’s no reason why it shouldn’t work for you 🙂

Did I miss something? Please share your thoughts below. I’d love to read them all.

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Jay D

Do what you do best in – that’s what I’ve always believed and that’s what I preach. Over the past 25+ years, I’ve been consulting to small, medium and large companies.

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